|Recent Students: 0||Total Hours: 0||Last Online: 10 Dec 2020|
|All-time Students: 0||Total Classes: 0||Signed Up: 21 Mar 2019|
As well as being a seasoned lecturer and tutor, I have 15 years practical experience in business and marketing, with my main focus being on business strategy, marketing strategy, direct, interactive and digital marketing, and market research.
I worked for blue chip companies such as Philips Electronics and Honda as well as a number of smaller organisations. I am currently in my second time as self-employed.
I am now so old that I only come out in black and white in photographs.
I have covered courses ranging from advertising to strategy, and from direct marketing to market research. I have also supervised dissertations at both under-graduate and post-graduate level.
The thing that makes me happiest at work has always been getting more out of students than they thought possible, and have helped many students who were bubbling along at the lower end of 2/ii to leave university with a First. The key to this achievement is you, not me - I can show you the path and give you a map, it's up to you to follow it!
Ian has done an amazing job … [he] is so well organised. I feel very well supported. Thank you Ian!
Ian makes the subject really interesting and really goes the extra mile to help.
Ian is the best! He is so organised, responsive and helpful. He also makes the course really interesting with real life examples of the various topics.
Everything about Mr. Whitten is positive - I have never had [a tutor] so passionate and motivating!
Ian is a fantastic teacher, he knows how to engage his students and makes what could seem a boring subject into something enjoyable.
Ian Whitten is amazing at keeping the students engaged, he adds humour to the work which is great.
I love Ian and how he explains, he makes the subject very interesting :)
MA Marketing (passed with distinction)
PG Cert Higher Education
Fellow of the Higher Education Academy
CIM Diploma in Marketing
IDM Diploma in Direct Marketing