Online Chartered Institute of Marketing (CIM) Tutors (3)

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178 total hours

Georgia $70-80/hr

PhD in History / International Affairs - King's College London

I have been a Teaching Assistant at King's College London for two years at the Departments of History and Business. I have assisted Undegraduate students preparing for exams, and corrected their essays while delivering power point lectures on subjects from 1700 to 1989. I am competent to teach any subject/period of history-

My expertise includes International Relations, Sociology, Academic Writing for Qualititative Methods, Philosophy and Politics

I have taught adults and bilinguals for more than 10 years and I am experienced with SEN students, and students who need some inspiration to study.

Georgia's last completed Chartered Institute of Marketing (CIM) job with Chelsea : Occasional - I need help on my digital customer experience model in particular task 1b

Ian $40-50/hr

Masters - Greenwich University

I have covered courses ranging from advertising to strategy, and from direct marketing to market research. I have also supervised dissertations at both under-graduate and post-graduate level.

The thing that makes me happiest at work has always been getting more out of students than they thought possible, and have helped many students who were bubbling along at the lower end of 2/ii to leave university with a First. The key to this achievement is you, not me - I can show you the path and give you a map, it's up to you to follow it!

Ian's last completed Chartered Institute of Marketing (CIM) job with Anna: 1-2 hrs/week - I am doing CIM qualification and need someone who can guide me through it

Celia (Betty) $65/hr

PhD - University of Surrey

Have taught at tertiary level within the University of Surrey (UK) and the APM College of Business and Communications (Sydney, Australia).
Courses taught include the Principles of marketing, Marketing Fundamentals, Direct and digital marketing, Sponsorship and Events marketing

1. Fundamentals of marketing
12 week course covered the fundamentals of marketing from a theoretical construct perspective including:
o The scope of marketing
o Developing marketing strategies and plans
o The use of research to determine product development
o Forecasting demand
o Creating customer value and loyalty
o Customer behaviour
o Customer segmentation
o Market segments
o Brands and brand equity
o Brand positioning and why this is important
o The 7 Ps

2. Direct marketing course
The second 12 week course was the role and impact of direct marketing or digital marketing
o The role of marketing communication
o SEO/Effective targetting
o Role of above the line and below the line advertising
o Integrated marketing programmes

3. Sponsorship & Events Marketing
- This course focused on how to use sponsorships and partnerships to grow a brand. This included the selection of the appropriate sponsorship property for the company, the contract negotiation, the implementation process and the integration of the property with the company’s marketing and communication programmes
o Included teaching specific theoretical aspects of marketing for example segmentation and why this factor is important in marketing planning and strategy.
o Students are encouraged to develop an understanding for how the principles impact their actual place of work or a theoretical place of work.

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