What other study options are available to me with a marketing degree?

Marketing is a popular field for those looking to pursue a career in business. With a degree in marketing, there are many options for further study that can help professionals advance their skills and knowledge to become successful in the field.

This article will discuss the various further study options available to those with a degree in marketing, such as obtaining an MBA, a Master in Science (M.Sc.) in Marketing, professional marketing certifications, digital marketing courses, short courses, professional development resources, mentorship programmes, conferences and seminars, and publications.


Key Takeaways


Key Takeaways

  • Continuing education in marketing can lead to potential career prospects and opportunities for career advancement.
  • Further study options include obtaining an MBA, a Master of Science (MSc) in Marketing, professional marketing certifications, digital marketing courses, short courses, professional development resources, mentorship programs, conferences and seminars, and publications.
  • Advanced certifications and continuing education courses can provide an advantage to differentiate oneself from the competition and advance a marketing career.
  • Pursuing further education options may come with significant cost implications and require a large time commitment, which may be difficult to manage alongside a full-time job or other commitments.

Master of Business Administration (MBA)

An MBA program offers the chance to enhance one’s knowledge of marketing principles and acquire additional business strategy and management skills. Pursuing an MBA can result in numerous advantages for students, such as increased career prospects and earning potential. However, the high cost of an MBA may pose a significant financial burden, and students should carefully consider the benefits versus the costs before making a decision. Therefore, it is crucial for prospective MBA students to conduct extensive research to make an informed choice that caters to their specific requirements.

Master of Science (MSc) in Marketing.

Obtaining an M.Sc. in Marketing can be a challenging yet fulfilling experience that equips students with advanced knowledge and expertise in the field. Students may encounter various topics such as market segmentation, pricing strategies, consumer behaviour, international marketing, brand management, and digital marketing. Additionally, they will acquire an understanding of the latest marketing tools and techniques and develop the skills to analyse data and create effective marketing plans. Pursuing an M.Sc. in Marketing provides an excellent opportunity to enhance business and marketing skills and gain invaluable experience in the field. The course also provides a robust foundation in both theoretical and practical aspects of marketing, enabling students to become successful marketing professionals in the future.

Benefit Description
Market Segmentation Understand the process of dividing a market into distinct subsets of customers with similar needs or characteristics.
Pricing Strategies Learn the various pricing strategies such as premium pricing, penetration pricing, economy pricing, and more.
Consumer Behaviour Gain insight into how consumers make buying decisions and the factors that influence them.
International Marketing Discover the strategies and techniques used to market products and services in different countries.
Brand Management Understand the process of managing and promoting a brand to create customer loyalty.
Digital Marketing Explore the use of digital channels such as social media, search engine optimisation, email marketing, and more.

Professional Marketing Qualifications

Professional marketing certifications offer specialized knowledge and recognition in the marketing field, providing students with the skills to thrive as successful marketing professionals. These certifications encompass a range of areas, including social media marketing, digital advertising, and professional marketing leadership.

Digital Marketing Courses

Achieving a comprehensive understanding of digital marketing can be a fulfilling experience for ambitious individuals. Courses in digital marketing offer a thorough overview of all the components of digital marketing, such as social media marketing, search engine optimisation, content marketing, and more.

Digital marketing courses provide a detailed examination of the various strategies and tactics employed in digital marketing, from creating campaigns to evaluating results. Additionally, digital marketing courses usually incorporate practical activities and case studies that allow students to implement their newly acquired knowledge in a simulated environment.

With adequate training, marketing graduates can obtain a profound comprehension of digital marketing, which can unlock numerous career opportunities in the digital marketing sector.

Short Courses

Short courses in digital marketing provide an accessible and cost-effective way to acquire essential knowledge in the field. They are often conveniently offered online, enabling students to study from anywhere at their own pace. Short courses are ideal for those who have limited time, as they can be completed in a much shorter period than a typical degree program.

Short courses also offer the flexibility to focus on specific areas of digital marketing, such as search engine optimisation, content creation, or social media management. Additionally, they can provide the opportunity to keep up with the ever-changing digital trends and stay ahead of the curve.

With the right short course, students can gain a solid understanding of the fundamentals of digital marketing and the ability to apply them in their own business.

Online Courses

Online courses in digital marketing provide a convenient way to acquire the necessary skills required to be successful in the field. By enrolling in an online course, students can attain the same skills as in a traditional classroom setting, but from the comfort of their own home.

Online courses can also be cost-effective, as they may be less expensive than traditional courses. Moreover, completing an online course can lead to job opportunities, such as in content marketing or social media management, which may not have been accessible to someone with only a marketing degree.

Hence, enrolling in an online course can be an excellent way to supplement a marketing degree and unlock new prospects.

Executive Education Programmes

Executive education programmes provide a chance to acquire expertise and develop skills in a specific field. These programmes can be advantageous for individuals seeking to gain extensive knowledge and specialised skills in marketing. However, executive education programmes typically demand a substantial investment of time and money and may not be suitable for everyone.


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Having a degree in marketing provides a variety of career options, each with their own unique requirements and skill sets. Executive education programs, including certificates, diplomas, and specialized courses, provide an added advantage in the job market.

These programs provide the chance to improve qualifications and skills, while also demonstrating a dedication to ongoing professional development. The advantages of executive education programs include:

  • Improved marketability and job search capabilities
  • Enhanced skills and qualifications
  • Demonstrated commitment to ongoing professional development


Completing an executive education programme provides numerous advantages to those seeking to enhance their employability and broaden their career prospects. For individuals with a degree in marketing, such a programme can unlock fresh job opportunities and career trajectories. With the knowledge and skills acquired, candidates can gain a competitive edge in the job market and explore a range of roles. Executive education can also equip graduates with the capacity to formulate and implement effective marketing strategies, as well as comprehend the latest trends in the industry and the most recent technologies. All of these benefits combined can assist marketing graduates in elevating their careers to the next level.


Despite the numerous advantages of obtaining a marketing degree, there are some downsides that must be considered. These include:

  • Remote work may not always be possible, limiting career options due to geographical constraints.
  • Time management can be a challenge when working in marketing.
  • Long hours are often required as deadlines approach, making it challenging to balance other areas of life.
  • Keeping up with the constant changes in marketing trends and technology can be difficult.

All of these factors should be taken into consideration when contemplating further education options with a marketing degree.

Postgraduate Degrees

Postgraduate degrees provide students with the chance to extend their education beyond a bachelor’s degree. Advantages of a postgraduate degree comprise the possibility to specialize in a particular field, along with the potential for higher earnings and career prospects. However, postgraduate degrees entail a considerable financial expense and may take longer to finish than a bachelor’s degree.


Having a degree in marketing offers a variety of opportunities for further education. These options include:

  • Pursuing a postgraduate degree to gain a higher level of education in marketing
  • Taking specialized courses in areas such as digital marketing, branding strategies, and advertising
  • Networking to discover potential career paths in the marketing field

A postgraduate degree in marketing allows students to expand their knowledge and skills in the field of marketing. These degrees provide a deeper understanding of marketing principles, research techniques, and strategies that can be applied in various contexts.

Specialized courses in digital marketing, branding strategies, and advertising can also help to build a more comprehensive understanding of the marketing landscape.

Networking opportunities can be beneficial in opening up potential career opportunities with employers in the industry.


Having an understanding of marketing fundamentals offers a wide range of benefits that can have a significant financial impact.

There are many opportunities for individuals who possess a degree in marketing to continue their studies and keep up with industry trends.

By advancing their education, marketing professionals can remain competitive in a fast-evolving environment, as well as benefit from technological advancements and globalization.

Moreover, pursuing further studies can result in better job prospects and higher salaries.


Completing a postgraduate degree in marketing can require a significant financial commitment and there are several drawbacks to consider. The most prominent of these is the fact that there is no guarantee of a positive return on investment (ROI). The cost of tuition, books, and other expenses associated with completing a degree in marketing may not be offset by a higher salary or other benefits. In addition, job security is not guaranteed once a degree is obtained. Graduates may struggle to secure employment in the field or may not be able to retain their position for an extended period. These factors can lead to a lack of job satisfaction and financial strain.

PhD Programmes

A doctoral programme in marketing provides a comprehensive education for those seeking to gain a deep understanding of the field. The programme offers several advantages, including the opportunity to acquire specialised knowledge, conduct research, and collaborate with experts in the field. However, the programme also has some disadvantages, such as the high tuition fees, the lengthy duration of the programme, and the rigorous coursework.


Through the study of marketing, one can develop an understanding of the basic principles of the field and explore further educational opportunities. Individuals who wish to further their education after obtaining a degree in marketing can pursue a Ph.D. programme. These programmes usually require the completion of advanced coursework and the research and writing of a dissertation. Furthermore, these programmes can offer students the chance to gain experience in research methods, which can provide insight into the marketing industry and open up various career paths.


Having a degree in marketing can unlock a vast array of career prospects across various industries. It also offers a sturdy base of technical skills that are in high demand by employers. Graduates with a marketing degree can explore further education in fields like business administration, finance, or communications, granting them the liberty to expand their knowledge. With additional training, they can enhance their expertise and acquire valuable experience that can distinguish them in the job market.


Obtaining a degree in marketing may not always be the most suitable option for those looking to enter the business world. While a marketing degree can provide access to various career paths, it is essential to acknowledge that it does not always guarantee job security and requires a significant time investment. Therefore, individuals should carefully consider the advantages and disadvantages of pursuing a marketing degree before enrolling in a program. Moreover, it is crucial to consider alternative study options and weigh their potential benefits and drawbacks.


Gaining professional experience through internships can be a valuable way for marketing graduates to gain insight into the industry. Internships can help develop skills that are beneficial for future job opportunities. They also offer the opportunity to learn about marketing from various perspectives, including the strategies and tactics used by companies, as well as the challenges and opportunities within the industry. Furthermore, internships provide a chance to apply the learning objectives from their degree program in a real-world setting. A table summarizing the benefits of internships for marketing graduates is included below.

Benefit Description
Job Marketability Internships can help develop skills that are beneficial for future job opportunities.
Learning Objectives Internships provide a chance to apply the learning objectives from their degree program in a real-world setting.
Insight Internships provide insight into the marketing strategies and tactics used by companies, as well as the challenges and opportunities within the industry.


Networking is a crucial element in the career development of a marketing graduate. It involves engaging in activities that enable an individual to establish and maintain professional connections with other professionals in the same industry. By networking, marketing graduates can gain access to industry-specific knowledge, resources, and job opportunities that may not otherwise be available. Effective networking strategies include attending industry events, joining professional organizations, and utilizing social media. Moreover, it is essential to have an online presence by creating a professional website or profile on platforms like LinkedIn. This allows marketing graduates to showcase their skills and achievements, thereby increasing their visibility in the professional world.

Professional Development Resources.

Professional development in the field of marketing can be a fantastic way for individuals who hold a marketing degree to enhance their knowledge and abilities. It provides a synopsis of the most recent trends and advancements in the sector, as well as offering a forum to acquire new strategies, methods, and tools to help them remain competitive. Nevertheless, it can also be time-consuming, as well as costly, and may necessitate additional training and certification in particular fields.


Holding a degree in marketing can open up a variety of study options for further advancing knowledge in the field.

For those interested in continuing their education, there are a number of options to consider. For instance, taking additional classes or pursuing a higher degree such as a master’s or doctorate in marketing can provide valuable knowledge in areas such as benefit analysis, customer segmentation, and digital marketing.

Additionally, for those seeking to gain more experience without the time commitment of a higher degree, there are also certificate courses and executive education programmes available. These programmes can provide a more comprehensive understanding of the marketing field and the ever-changing business environment.

Ultimately, the choice of how to further study marketing depends on one’s goals and ambitions.


After giving an overview of the possible study options with a marketing degree, it is important to discuss the advantages of pursuing further education in the marketing field. Table 1 illustrates the potential career prospects and opportunities for advancement that can be achieved with a marketing degree. It is evident that additional education in marketing can provide a variety of job prospects and potential for career progression.

Career Prospects Career Advancement
Advertising Professional Development
Brand Management Leadership Opportunities
Market Research Networking Opportunities


Despite the potential benefits of further study in marketing, there are also drawbacks that must be considered. The cost implications of further study in marketing can be significant. Pursuing a degree or certification in marketing would require a significant investment of both time and money.

Additionally, the job security associated with this field can be uncertain as the industry is constantly evolving. Furthermore, the job market can be competitive and getting a job with a degree in marketing can be difficult.

Thus, carefully weighing the costs and benefits of further study in marketing is essential before making any decisions.

Mentorship Programmes

Mentorship programmes offer an invaluable opportunity for those with a degree in marketing to gain additional expertise and insights from seasoned professionals.

Such programmes provide individuals with an experienced mentor who can advise on the best strategies to pursue and goals to achieve with their marketing degree. Mentors can provide advice on the most effective marketing tactics and techniques, as well as how to effectively implement them in the workplace.

Additionally, mentors can help to develop knowledge of the latest trends and technologies in the marketing field, and how to best utilise them to maximise success.

Through mentorship programmes, those with a degree in marketing can gain invaluable insights and advice, helping them to further their career and become successful in the marketing industry.

Conferences and Seminars.

Conferences and seminars are a significant aspect of ongoing education for marketing professionals. Participating in these events can offer numerous advantages, including opportunities for networking, staying updated on the latest industry trends and techniques, and sharing ideas with other professionals in the sector.

Nonetheless, there are also potential disadvantages to attending these events, such as the costs of time and travel or a potential lack of focus on relevant topics.


Marketing graduates have many options to further their education, such as pursuing further studies in a related field, enrolling in professional development courses, and achieving certifications. Completing these additional courses and certifications can greatly enhance career progression and job prospects in marketing.

Continuing education in a related field can lead to a variety of job opportunities, while professional development courses provide the necessary skills to gain an advantage in the competitive job market. Obtaining certifications demonstrates a dedication to the field and offers potential employers evidence of knowledge and expertise.


Completing extra courses and qualifications can give you the necessary advantage to differentiate yourself from the competition and advance your marketing career. Having a marketing degree offers various chances for further education. These can include:

  • Advanced certification in social media advertising, which helps you stay ahead of the game
  • Continuing education courses to keep up-to-date with the latest trends in customer feedback
  • Professional certifications that demonstrate a high level of expertise in the field
  • Pursuing a higher degree, such as a master’s or doctorate, to gain specialized knowledge and skills.


Pursuing advanced certifications and continuing education courses can be expensive investments for those in the marketing field. From tuition fees to associated costs such as textbooks or course materials, the cost implications of further study can be significant.

Furthermore, the time commitment required when pursuing further study can be difficult to manage alongside a full-time job or other commitments. This is particularly true for those who have families, as they must balance the demands of work, study, and family life.

Despite the disadvantages, further study can provide significant benefits and may be worthwhile for those who want to progress their career in the field of marketing.


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Marketing publications are a valuable resource for those studying or working in the field. They provide a thorough overview of the latest trends, strategies, and principles in the industry, as well as a comprehensive understanding of the key concepts.

Publications can also offer insight into the advantages and disadvantages of various marketing strategies, thus providing valuable guidance for decision-making.

Furthermore, publications can assist in providing a comprehensive overview of the marketing landscape, allowing individuals to stay up to date with the latest developments.


Having a degree in marketing opens up various options for further study. There are numerous opportunities for those with a marketing degree in terms of career paths and job prospects. If one wants to concentrate on business and management, pursuing an MBA would be an excellent choice. For those who want to specialize in digital and online marketing, they can opt for a Master’s of Science in Digital Marketing. Alternatively, those who want to gain an understanding of consumer behavior and how it affects the marketing field can choose a Master’s of Science in Consumer Behavior. Pursuing a PhD in Marketing is an excellent option for those interested in a research career. The table below gives an overview of the various types of further study options available for individuals with a marketing degree.

Further Study Option Description
MBA Master of Business Administration
MSc Digital Marketing Master of Science in Digital Marketing
MSc Consumer Behavior Master of Science in Consumer Behavior
PhD Doctorate in Marketing


Having an understanding of the marketing field and the various options it provides is essential to making an informed decision about further study options. With a degree in marketing, there are a number of benefits to be gained from continuing one’s studies, such as:

  1. Developing valuable skills in areas such as marketing analytics and consumer behaviour.

  2. Staying up-to-date with the latest industry trends.

  3. Enhancing career prospects by gaining a deeper understanding of the subject.

  4. Acquiring an edge over the competition by specializing in a particular field.


Studying marketing, however, is not without its drawbacks. One of the main drawbacks is the cost implications. Higher education is expensive, and the costs associated with studying marketing can be significant.

Additionally, there is a large time commitment involved in studying marketing. You will need to devote a significant amount of time to your studies in order to succeed, which can be difficult for those who have full-time jobs, family responsibilities, or other commitments.

As such, it is important to consider these cost implications and time commitments before making the decision to pursue a degree in marketing.

Frequently Asked Questions

What are the top universities that offer postgraduate degrees in marketing in the UK?

Postgraduate qualifications in marketing are readily available at numerous prestigious universities. Job prospects and digital marketing are key elements of these programs. Expert and highly qualified professors provide comprehensive instruction in a range of subjects. Students can acquire the knowledge and abilities required to pursue a successful career in this field. These courses offer an outstanding chance to enhance one’s knowledge and abilities, and establish a solid foundation for a career in marketing.

"What is the distinction between an MBA and an MSc in Marketing?"

An MBA and MSc in Marketing have contrasting focuses and scopes. The former emphasizes networking opportunities, leadership, and management skills, whereas the latter provides extensive knowledge on marketing principles and industry trends.

Are professional marketing qualifications worth the investment?

Professional marketing certifications can be advantageous for expanding knowledge in areas like online advertising and social media. They can aid professionals in staying up-to-date on current industry trends and best practices. These certifications can be a great investment of time and money for those looking to enhance their marketing knowledge.

What are the advantages of going to marketing conferences and seminars?

Attending conferences and seminars related to marketing provides benefits such as networking opportunities with industry leaders, staying informed of industry trends, and gaining valuable insights. This is a great way to further your marketing knowledge.

What types of placements are offered to marketing students?

Internships for marketing students may offer chances to investigate networking strategies, digital advertising, and other associated subjects. Students can acquire valuable experience and knowledge in the field while constructing a professional network.





Marketing is a constantly evolving area of study. There are numerous additional study options available for individuals with a marketing degree, including an MBA, M.Sc. in Marketing, professional certifications, digital marketing courses, short courses, professional development resources, mentorship programmes, conferences and seminars, and publications.

These options provide individuals with the opportunity to gain additional knowledge, skills, and professional experience to stay ahead in the competitive marketing industry. Furthermore, these further study options can help individuals advance in their career and unlock new opportunities in the future.

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