|Recent Students: 1||Total Hours: 4||Last Online: 13 Feb 2023|
|All-time Students: 4||Total Classes: 4||Signed Up: 12 Dec 2020|
Over 35 years practical experience across a diverse range of sectors including fmcg, financial services, automotive, pharmaceutical and property. I’ve run network advertising and independent design agencies as well as companies in the brand & innovation consultancy sectors. I also have the benefit of being involved in start-up businesses. I now run my own management, marketing and brand consultancy as well as a number of tutoring roles.
I co-authored a book 'The 7 Myths of Middle Age - Implications for Marketing and Brands'.
My wealth of experience in the business world, combined with my knowledge of the academic frameworks provides a very useful blend for those that I tutor.
Previously Associate at Ashridge Management College for 20 years tutoring in brand management.
Currently part of the flying faculty at the University of Bedfordshire, tutoring in corporate strategy at Majan University College Oman twice a year. Also, tutoring in strategy and innovation at the University of Bedfordshire on the Executive MBA programme. Experienced online tutor with The Profs.
Corporate, business, marketing and brand strategy
Consumer research (qualitative and quantitative)
Bachelor of Business Admin., University of Dundee
Diploma, Chartered Institute of Marketing